The terms white label and private label are often used interchangeably (incorrectly). White labeling is when a product or service removes their brand and logo from the end product and instead uses the branding requested by the purchaser.

For example, if you go to a grocery store such as Walmart, you’ll notice that you can buy all sorts of products sold under the Great Value brand. Does this mean that Walmart is producing all of those products? No way! They have various companies that already provide those products and are willing to put them in Great Value packaging instead of their own on Walmart’s behalf.

So when you go to Walmart and pick up a Great Value product, take a look around. The brand providing the white labeled Great Value product could also have the product sitting on the same shelf in its own packaging at a higher price. The white label meaning by some is used differently, to learn the differences between white label and private.